Brand kit
The Medigrowth brand kit.
Everything you need to use the logo well: the wordmark, the mark, colours, type and the ground rules. Grab a single file, or download exactly the format you need below.
Download the full kit (.zip) →The wordmark
The primary signature. Use the colour version on light backgrounds, the reversed version on ink, and the one-colour versions when colour is not available.
The mark
The “m” mark for avatars, app icons and favicons, where the full wordmark will not fit. Two offset squares in motion, with the medical cross as a whisper.
Which format do I use?
Reach for SVG first, then PNG, then JPG. Only drop down a level when the tool you are using cannot take the one above.
The master vector. Infinitely sharp at any size. Use it on the web, in Figma, and anywhere that accepts it. This is the default choice.
Web · print · vector toolsTransparent raster. Use in slide decks, documents, email signatures and social posts, where the background should show through.
Slides · docs · socialFlattened onto a background (no transparency). Use only when a tool refuses PNG or SVG. Never place a JPG logo over a coloured block.
Last resort onlyColours
Ink and cream carry the brand; teal is the one primary accent (the “growth”). Gold, coral and green are secondary, used sparingly.
#1C1B18#FBF3E9#FFFDF7#1DB4A4#EBA91B#EE7E52#46BC61Typefaces
Three faces, each with a job. Do not substitute; if a face is unavailable, fall back to a system sans rather than a lookalike.
Clear space & minimum size
Clear space
Keep clear space equal to the height of the “m” on every side. Nothing (text, edges, other logos) enters that zone.
Minimum size
Do not place the wordmark below 90px wide on screen, or 24mm in print. Below that, use the mark or favicon instead so it stays crisp.
Do & don’t
Do
- Use the SVG wherever you can.
- Give it room to breathe (the clear-space rule).
- Use reversed / mono-white on dark or busy photos.
- Keep teal as the single accent in the mark.
- Pair it with Bricolage, Space Grotesk and Newsreader.
Don’t
- Recolour the logo outside the palette.
- Stretch, squash, rotate or skew it.
- Add drop shadows, gradients or glows to the logo.
- Put the colour wordmark on a busy photo.
- Rebuild the wordmark in a different font.