MEDIGROWTH — BRAND KIT  ·  medigrowth.digital

LOGO FILES (each in SVG, PNG, JPG)
- wordmark-color      Primary logo. Light / cream backgrounds.
- wordmark-reversed   For dark / ink backgrounds.
- wordmark-mono-ink   One-colour ink (single-colour print).
- wordmark-mono-white One-colour white (on photos / dark).
- mark-primary        The "m" mark on light backgrounds.
- mark-reversed       The mark on dark backgrounds.
- app-icon            Full-bleed app / store icon.
- favicon             Browser-tab icon (simplified, no cross).

WHICH FORMAT?  SVG = master (web/print/vector). PNG = transparent (slides/docs/social).
JPG = flattened on a background (last resort). Prefer SVG > PNG > JPG.

COLOURS  Ink #1C1B18 · Cream #FBF3E9 · Paper #FFFDF7 · Teal #1DB4A4 (primary accent)
· Gold #EBA91B · Coral #EE7E52 · Green #46BC61.

TYPE  Bricolage Grotesque (display) · Space Grotesk (UI/body) · Newsreader (serif/wordmark).

CLEAR SPACE = height of the "m" on all sides.  MIN SIZE = 90px / 24mm wide (else use the mark).

DON'T recolour outside the palette · stretch/rotate · add effects to the logo · put the
colour wordmark on a busy photo · rebuild the wordmark in another font.

Free to share. © Medigrowth.
